At Snap we can give you a 360 solution for event collateral, all in 1 place.
We know it’s not easy when you’re coordinating an event. Whether its the Ploughing Championships, a staff training event or tradeshow and conference set up, we’ll help you with
- Designing the look and feel of the event offline and online
- Sourcing promotional products, goody bags and merchandise
- Doing a site visit with you to assess promotional, display and signage opportunities
- Designing and scheduling email campaigns
- Producing event backdrops, staging and stands
- Sorting out your printed event collateral
- Managing your personalised invites and direct mail
- Making sure your attendees get personalised badges and branded lanyards
Helpful Event Planning Tools
We can help kick-start the process with these Event Planning Tools
- Scroll Down & Download An Event Collateral Checklist
- Social Engagement Tips for Events
- National Ploughing Championships Marketing Must-Haves
- Promotional Product Catalogues
- Corporate Gifting Tips
Don’t waste event planning time sourcing and managing multiple suppliers. Save time, get expert advice AND a complete event design & print service.
Need a Quote? Call your local Snap Centre for a dedicated account manager or fill our query form (above).
Let’s face it, it can feel like a 3-ring circus every time you’re planning and running an event. You’re managing multiple tasks and possess many talents. It’s life on a tightrope budget, negotiating marketing campaigns, PR, sales promotions and cash flow. You’ve got the administrative dexterity of a Juggler, with a fortune tellers’ forecasting abilities. You’re as hyper-alert as a lion tamer, managing stakeholders, attendees, staffing, sponsors, performers and large crowds.
We made you a handy 8-part event promotion checklist of all the items you will be needing for your next event. There’s some helpful insider info thrown in.
Read it Below or Use the Download Button
NATIONAL PLOUGHING CHAMPIONSHIPS
Here are the 10 essential marketing must-haves, you’ll be needing at Ireland’s biggest annual trade show. The next Ploughing championships in Tullamore, Co.Offaly takes place on and will have more than 1700 exhibitors and close to 300,000visitors.
Amplify your pulling power at this event in a sea of competition. Make sure to check these off ASAP, If you are exhibiting.
If you are just visiting on the lookout for new business contacts, ideas and prospects, it is still a good idea to check some of these sales and marketing tips we prepared.
SOCIAL ENGAGEMENT TIPS
Have you a company party, awards ceremony or corporate conference coming up? Social media buzz online and physical engagement on the floor with your attendees should be one of your key objectives. High levels of social interaction online and offline are a surefire sign that your brand is leaving a lasting impression.
Check out our monster blog for the following topics
- Reasons for creating social buzz and engagement
- How our event prop ideas help you hack common Branding challenges
- Event prop ideas, tactics and activities that build engagement
- Professional marketing tips that enhance any event prop or activity
EVENT PROMOTION CHECKLIST
Not sure what to do first? Here’s our advice on working with production deadlines.
You’ve made the decision to save the date, book a venue and named the event. Talk to a Snap Account Manager at the beginning, and we will help you prioritise the tasks in your event promotion strategy.
1. SET A DESIGN THEME FOR YOUR EVENT
Book in the Designer first thing. Give your Event collateral a coherent look & feel.
Save money and time. Re-purpose visuals online into Email Banners, Landing Pages Social Media Posts and Online Display Advertising alongside your usual print runs for Signage and Flyers.
Time is critical when accommodating various sponsors and their artwork.
2. SECURE BRANDED PROMOTIONAL PRODUCTS
Beat delivery and production lead times by securing your supply of promotional products early on in the event planning process.
- Branded Event Giveaways
- Trophies and Prizes
- Corporate Gifts for Speakers and guests
- Branded Merchandise you have for sale
- Goody Bags and Packaging
- Branded Apparel for the Team
The more unique the merchandise, the larger your numbers and the wider the range of products required the more time you will need. We’ll help you select, order and customise your event swag.
3. PLAN A SITE VISIT TO YOUR VENUE
Start early with a site visit to get the best advice from your local Snap representative or account manager. Starting early will guarantee a more accurate quote, less to-ing and fro-ing and more helpful suggestions on what is possible.
Signage is site-specific depending on the scale and layout of your venue and its exterior spaces. Couple that with health and safety compliance, and the need to illuminate some signage. You’ll need to nail this one early (pardon the pun!).
You will need someone to measure up to give you the best quotes. This refers to:
- Outdoor signage and banners
- Wall mounted directional signage (aka Wayfinding)
- Floor mounted directional signage
- Photo booths & backdrops
- Wall wraps
- Vehicle wraps
- Window decals
- Magnetic strips
More standard items can be topped up closer to the date:
- Pull up Banners
- Tent Cards
- A1, A2, A3 Posters.
- Bumper stickers
4. SCHEDULE EMAILS, DIRECT MAIL & SOCIAL POSTS
Once your venue and core content has been secured, it’s time to kick off Direct Mail campaigns whether it’s via Email, Posted Flyers or Social Media messaging.
Bottom line: use a consistent visual and message throughout. Most events, conferences, tradeshows or seminars have a basic messaging or event notification lifecycle like this:
- Pre-Event: Save The Date postcards and email flyers for prospective attendees.
- Pre-Event: Confirm speakers, exhibitors, and sponsors
- Pre-Event: Sales focused Direct Mail and Online Advertising reaching out to prospects
- Pre-Event: Announcement of registration details and deadlines
- Pre-Event: Automated ticket confirmation email.
- Pre-Event: Invites to registered attendees of free events
- Pre-Event: Reminder with final itinerary, FAQs, and instructions for getting there
- Pre-Event: Press releases for the media
- During Event: If your events have multiple dates: Send emails at the end of each day to update attendees with the following day’s events
- Post Event: Thank you email to all stakeholders, requesting feedback. Prompt them to rebook
- Post Event: Press content for the media
- Post Event: Call out to potential Speakers, Sponsors, and Exhibitors for the next event
5. PRODUCE STANDS, STAGING & DISPLAY
Now that you’ve told everyone and got the merchandise and large signage sorted, it’s time to flesh out your displays. Next step: Order in large format printing to furnish stands or staging props if any, such as:
- Microphone wraparounds
- Podium signage
- Pull up banners
- Feather banners
Source display materials for Exhibition stands, Receptions desks or Table settings such as
- Custom-sized posters
- Tent cards
- Desktop signage such as strut cards
- Hashtags and social media cut-outs
- Selfie and other display props
- Branded coasters
6. PRINT FLYERS & BROCHURES
As you come close to the event, it’s easier to use digital printing to turn around printed products such as
- Promotional Flyers
- Agenda Cards
- Seminar Brochures
- Program Magazines & Conference Notes
- Presentation Folders
- Feedback Forms
7. SEND PERSONALISED INVITATIONS
For the more premium event, a printed ticket or customised event invite is key to enhance the exclusive quality of the event
- Postcard Invites
- Greeting Card Invites
- Perforated Tickets
- Raffle Tickets
8. ORDER NAME BADGES & LANYARDS
Don’t wait until you get final numbers & every RSVP confirmed. You can still source and print generic items early and in bulk. For example:
- Branded Lanyards
- Staff Badges
- Access Arm Bands
- Branded Badges
Once the bulk (95%) of your delegate or attendee names are confirmed, start printing the following should these be essential to your event:
- Delegate Name Badges
- Table plan
You can also print badges with blank spaces for the stragglers and last minute confirmations on the day.
Save time, get expert advice AND a complete event design & print service.
Call your local Snap Centre for a dedicated account manager or fill our query form (above) for a quick quote. See our event products and services below.