Don’t Print That Flyer Without This: Combine The Power of Print & Digital 3 Ways

Don’t Print That Flyer Without These Tips Combine the Power of Print and Digital 3 ways Whether it’s a company event, new product launch or sales promotion, you’ll have to get the word out with a campaign. The challenge is to ensure every communication method you use works coherently together, whether its emails, posters, tweets or printed flyers. Grab these tips.

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Don’t Pay For Website Twice

How many times have you bought something only to lose it shortly afterwards or forget it in a cafe? Annoying isn’t it? Now imagine if the item cost you €1,000 or more; you would probably be beside yourself! This is close to how you would feel if you had paid for a website only to have it disappear within the

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Search Engine Optimisation Explained

Websites fall into two categories: Those that can be found and those that can’t. If your business needs a website that can be found by potential customers then you need something called SEO (Search Engine Optimisation). But what does this mean and why is it so important? Finally, what does it typically cost to have your website optimised? These are

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18 Reasons Why Visual Marketing Counts

As humans, we are naturally drawn to images. Investing in design has never been more essential especially if it’s your job to communicate to prospective customers. Here is the evidence: Visual communication is fast It is possible to recognize a brand in less than a second. People process images 60,000 times faster than text. People form a first impression in

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Avoid Surprises – Insist on a Requirements Doc For Your New Website

 I have just finished writing the fourth website requirements document for many clients in just a few weeks, and I am amazed by how important these documents are to the success of the overall web development process for both the client and the developer. While some websites are quite straightforward and require little more than the ability to change the

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Beware! Domain Name Renewal Notices

I have an important warning regarding a scam that is becoming more prevalent recently. Over the last couple of months I have received a number of phone calls from clients informing me of letters they have received from various “organisations” regarding their domain names. These letters look like very official documents and are essentially domain name renewal notices, but they

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Help Us Help You – Sending an Image

Almost everyday, our designers ask our clients for their logo, or an image, and typically, we receive a .jpg image file which is often a low-resolution copy. When we inform the client that this won’t work for insertion in a brochure and that we need an editable format, we discover that many don’t know how this works. Sometimes we get comments like “can’t you

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