How To Avoid Direct Mail Mistakes – 6 ways

How To Avoid Direct Mail Mistakes – 6 ways You may have seen research we wrote about recently that showed direct print advertising is more effective than online. And even heard that personalised direct mail is 15 times more effective than mass mailing. But direct mail personalised by names or other characteristics can only help if you’re doing everything else the right way

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When Print Advertising Cuts Through Online Clutter

When Print Advertising Cuts Through Online Clutter Recent research shows print advertising is more effective than online, contrary to conceived wisdom IN&M Research in 2016 shows the Power of Print advertising still matters in our cluttered world wide web In this digital era, print advertising is actually quite efficient. Here are the facts 25% of all sales delivered by media is

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8 No-Nonsense B2B Sales Call Tips

8 No-Nonsense B2B Sales Call Tips Nurture Customer Relationships Read on for some common sense B2B sales tips, whether it’s a field sales visit, or a cold call. Discover why it is essential to be proactive, what kind of questions to ask and why information-gathering matters. Get past those overflowing in boxes and ad-blocks online, reinforce your inbound marketing with a

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7 Reasons To Contact Your Customers – Nurture Customer Relationships

7 Reasons to Contact Your Customers Sensible Tips That Nurture Customer Relationships Scan this blog for common sense reasons for contacting customers in person, and ways to use inside sales teams to develop more business.  Pick up easy-to-use scripts and methods for learning more about your customers. We also include a seasonal calendar for getting in touch. It doesn’t have

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Demystifying Millennial Marketing Starts Here

Demystifying Millennial Marketing Starts Here According to research conducted by Accenture, millennials (people around 18-32 years old today) spend close to $600 billion in the US alone. This is expected to skyrocket to $1.4 trillion dollars by 2020. With property becoming an impossible dream for many, younger buyers are turning to instant gratification purchases – from cars and travel, to

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Don’t Print That Flyer Without This: Combine The Power of Print & Digital 3 Ways

Don’t Print That Flyer Without These Tips Combine the Power of Print and Digital 3 ways Whether it’s a company event, new product launch or sales promotion, you’ll have to get the word out with a campaign. The challenge is to ensure every communication method you use works coherently together, whether its emails, posters, tweets or printed flyers. Grab these tips.

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Spring into Action. Creative Promotional Tips And Marketing Ideas For Easter

7 Creative Promotional Tips And Marketing Ideas For Easter Spring into Action, Breath New life Into Your Business Need an excuse to breathing new life into your customer list? Is it time to reignite some lapsed client relationships and promote something new? Look no further than Easter. Time to take a hint from Mother Nature as she breathes new life into

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Get More than Lucky. St. Patrick’s Day Marketing Ideas, Hacks And Promo Tips

Get More than Lucky. St. Patrick’s Day Marketing Ideas, Hacks & Promo Tips   If you’re in business in Ireland, you’ll probably stick out like a sore thumb if you didn’t do SOMETHING for the forthcoming Paddy’s day weekend. An especially significant  time of year if you are in Tourism, Destination Management, Hospitality, Festivals & Events or Venue Management. Why? It’s

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7 Print Finish Terms Every SME Owner & Marketer Needs To Know

7 Print Finish Terms Every SME Owner & Marketer Needs To Know Your Snappy Guide to Print Finishes Starts Here Get the best look, feel and results from your print jobs. Understand what different print finishes mean, and how they can be used, and what’s involved in print finishing.   A Snapshot of Print History Ever since Johannes Gutenberg released

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Valentines Day Gift Ideas For Business. Get That Relationship Back On Track!

Valentines Day Gift Ideas For Business. Get that Customer Relationship back on track!  It’s time to put the ‘Relationship’ back into Relationship Marketing. Valentine’s Day is the perfect opportunity to get your customer relationship back on track with the simplest gestures.   Why bother with Valentine’s Day Gifts?     In a competitive market saturated with advertising messages on every

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