Print

How To Avoid Direct Mail Mistakes 6 Ways

  Did you know, research shows that direct print advertising is more effective than online? In fact, personalised direct mail is 15 times more effective than a mass mailing. To get the most of your next campaign, here are 6 common direct mail mistakes to avoid. Direct mail, whether it’s personalised by names or other targetted on any other characteristics, will

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Don’t Print That Flyer Without This: Combine The Power of Print & Digital 3 Ways

Combine the Power of Print and Digital 3 ways Whether it’s a company event, new product launch or sales promotion, you’ll have to get the word out with a campaign. The challenge is to ensure every communication method you use works coherently together, whether its emails, posters, tweets or printed flyers. Grab these tips.  Get your marketing materials working in tandem.

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5 Marketing Must-Haves for the Ploughing Championships

  Are you exhibiting at the next Ploughing championships?  It’s not too late to get organised. Here are the essential marketing tools you’ll be needing. Make sure to check these off ASAP. Or you may just be visiting on the lookout for new business contacts and prospects. Still a good idea to check these ideas out. Some quick tips: Don’t

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When Print Advertising Cuts Through Online Clutter

Recent research shows print advertising is more effective than online, contrary to conceived wisdom IN&M Research in 2016 shows the Power of Print advertising still matters in our cluttered world wide web In this digital era, print advertising is actually quite efficient. Here are the facts 25% of all sales delivered by media is driven by print advertising An average of

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8 No-Nonsense B2B Sales Call Tips

Nurture Customer Relationships Read on for some common sense B2B sales tips, whether it’s a field sales visit, or a cold call. Discover why it is essential to be proactive, what kind of questions to ask and why information-gathering matters. Get past those overflowing in boxes and ad-blocks online, reinforce your inbound marketing with a simple sales call, a promotional item

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7 Reasons To Contact Your Customers – Nurture Customer Relationships

Sensible Tips That Nurture Customer Relationships Scan this blog for common sense reasons for contacting customers in person, and ways to use inside sales teams to develop more business.  Pick up easy-to-use scripts and methods for learning more about your customers. We also include a seasonal calendar for getting in touch. It doesn’t have to be a call, especially if

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Demystify Millennial Marketing. Start Here

According to research conducted by Accenture, millennials (people around 18-32 years old today) spend close to $600 billion in the US alone. This is expected to skyrocket to $1.4 trillion dollars by 2020. With property becoming an impossible dream for many, younger buyers are turning to instant gratification purchases – from cars and travel, to gadget, clothes, experiences and more.

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7 Print Finish Terms Every SME Owner & Marketer Needs To Know

Your Snappy Guide to Print Finishes Starts Here Get the best look, feel and results from your print jobs. Understand what different print finishes mean, and how they can be used, and what’s involved in print finishing.   A Snapshot of Print History Ever since Johannes Gutenberg released the first Printing Press 1.0. technology has changed our ability to reproduce

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How to Stand Out with Promotional Diaries and Notebooks

There are endless possibilities available to you when it comes to branding corporate diaries,  business notebooks and notepads.  Done right, it could be the corporate gift your clients will use every day and bring everywhere. Here’s a clever blog that scans retailers for some choice picks :  Five of the Best Diaries for 2017! Regardless of what’s on the retail shelves,

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The 7 Rules of Print Advertising

Rule 1: Print Adverts Should MAKE Money Not Cost Money. This is THE most important rule of advertising for new, small & medium sized businesses, but it’s the rule that almost everyone gets wrong. So what does this rule mean? Advertising should always be seen as an investment – not a cost. Yet so many businesses advertise over a period

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