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Marketing Must-Haves for the 2019 National Ploughing Championships

  Here are the 10 essential marketing must-haves, you’ll be needing at Ireland’s biggest annual trade show. The next National Ploughing Championships in takes place on the 17-18th September, Ballintrane, Fenagh, Co Carlow and will have more than 1700 exhibitors and close to 300,000 visitors in 2019. Ready to amplify your pulling power at this event in a sea of

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How To Avoid Direct Mail Mistakes 6 Ways

  Did you know, research shows that direct print advertising is more effective than online? In fact, personalised direct mail is 15 times more effective than a mass mailing. To get the most of your next campaign, here are 6 common direct mail mistakes to avoid. Direct mail, whether it’s personalised by names or other targetted on any other characteristics, will

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When Print Advertising Cuts Through Online Clutter

Recent research shows print advertising is more effective than online, contrary to conceived wisdom IN&M Research in 2016 shows the Power of Print advertising still matters in our cluttered world wide web In this digital era, print advertising is actually quite efficient. Here are the facts 25% of all sales delivered by media is driven by print advertising An average of

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8 No-Nonsense B2B Sales Call Tips

Nurture Customer Relationships Read on for some common sense B2B sales tips, whether it’s a field sales visit, or a cold call. Discover why it is essential to be proactive, what kind of questions to ask and why information-gathering matters. Get past those overflowing in boxes and ad-blocks online, reinforce your inbound marketing with a simple sales call, a promotional item

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7 Reasons To Contact Your Customers – Nurture Customer Relationships

Sensible Tips That Nurture Customer Relationships Scan this blog for common sense reasons for contacting customers in person, and ways to use inside sales teams to develop more business.  Pick up easy-to-use scripts and methods for learning more about your customers. We also include a seasonal calendar for getting in touch. It doesn’t have to be a call, especially if

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Demystify Millennial Marketing. Start Here

According to research conducted by Accenture, millennials (people around 18-32 years old today) spend close to $600 billion in the US alone. This is expected to skyrocket to $1.4 trillion dollars by 2020. With property becoming an impossible dream for many, younger buyers are turning to instant gratification purchases – from cars and travel, to gadget, clothes, experiences and more.

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7 Print Finish Terms Every SME Owner & Marketer Needs To Know

Your Snappy Guide to Print Finishes Starts Here Get the best look, feel and results from your print jobs. Understand what different print finishes mean, and how they can be used, and what’s involved in print finishing.   A Snapshot of Print History Ever since Johannes Gutenberg released the first Printing Press 1.0. technology has changed our ability to reproduce

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The 7 Rules of Print Advertising

Rule 1: Print Adverts Should MAKE Money Not Cost Money. This is THE most important rule of advertising for new, small & medium sized businesses, but it’s the rule that almost everyone gets wrong. So what does this rule mean? Advertising should always be seen as an investment – not a cost. Yet so many businesses advertise over a period

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Guide To Print Advertising (Advertising Mediums Part 2 of 4)

Let’s explore the relevance print-based advertising to your business and the issues surrounding this activity. Factor 1 – Type Of Business So what type of business can run print-based advertising? Well actually any business can. From the smallest to the largest; whether in retail, services or anything in between, print is an excellent medium for you. The only consideration that

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Why, When and How, You Just Can’t Ignore Direct Mail

Land on your target every time with Direct Mail Take advantage of a highly targeted, trackable and personalised approach to marketing that bypasses the inbox folders and spam blocks that your email suffers from. Give potential customers a more tangible feel for your brand with a call-to-action that is typically measurable. Your next Direct Mail campaign can be tailored to specific recipients; such

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