Spring into Action. Creative Promotional Tips And Marketing Ideas For Easter

7 Creative Promotional Tips And Marketing Ideas For Easter Spring into Action, Breath New life Into Your Business Need an excuse to breathing new life into your customer list? Is it time to reignite some lapsed client relationships and promote something new? Look no further than Easter. Time to take a hint from Mother Nature as she breathes new life into

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Get More than Lucky. St. Patrick’s Day Marketing Ideas, Hacks And Promo Tips

Get More than Lucky. St. Patrick’s Day Marketing Ideas, Hacks & Promo Tips   If you’re in business in Ireland, you’ll probably stick out like a sore thumb if you didn’t do SOMETHING for the forthcoming Paddy’s day weekend. An especially significant  time of year if you are in Tourism, Destination Management, Hospitality, Festivals & Events or Venue Management. Why? It’s

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7 Print Finish Terms Every SME Owner & Marketer Needs To Know

7 Print Finish Terms Every SME Owner & Marketer Needs To Know Your Snappy Guide to Print Finishes Starts Here Get the best look, feel and results from your print jobs. Understand what different print finishes mean, and how they can be used, and what’s involved in print finishing.   A Snapshot of Print History Ever since Johannes Gutenberg released

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Valentines Day Gift Ideas For Business. Get That Relationship Back On Track!

Valentines Day Gift Ideas For Business. Get that Customer Relationship back on track!  It’s time to put the ‘Relationship’ back into Relationship Marketing. Valentine’s Day is the perfect opportunity to get your customer relationship back on track with the simplest gestures.   Why bother with Valentine’s Day Gifts?     In a competitive market saturated with advertising messages on every

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How to Stand Out with Promotional Diaries and Notebooks

How to Stand Out with Promotional Diaries and Notebooks There are endless possibilities available to you when it comes to branding corporate diaries,  business notebooks and notepads.  Done right, it could be the corporate gift your clients will use every day and bring everywhere. Here’s a clever blog that scans retailers for some choice picks :  Five of the Best Diaries

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Wrap Up Christmas With 12 Merry Marketing Tips

12 Christmas Marketing Tips. Our Essential Holiday Season checklist for your Business. A handy online & offline to do list for End of Year preparations.

The 7 Rules of Print Advertising

Rule 1: Print Adverts Should MAKE Money Not Cost Money. This is THE most important rule of advertising for new, small & medium sized businesses, but it’s the rule that almost everyone gets wrong. So what does this rule mean? Advertising should always be seen as an investment – not a cost. Yet so many businesses advertise over a period

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Guide To Print Advertising (Advertising Mediums Part 2 of 4)

Let’s explore the relevance print-based advertising to your business and the issues surrounding this activity. Factor 1 – Type Of Business So what type of business can run print-based advertising? Well actually any business can. From the smallest to the largest; whether in retail, services or anything in between, print is an excellent medium for you. The only consideration that

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Why, When and How, You Just Can’t Ignore Direct Mail

Land on your target every time with Direct Mail Take advantage of a highly targeted, trackable and personalised approach to marketing that bypasses the inbox folders and spam blocks that your email suffers from. Give potential customers a more tangible feel for your brand with a call-to-action that is typically measurable. Your next Direct Mail campaign can be tailored to specific recipients; such

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18 Reasons Why Visual Marketing Counts

As humans, we are naturally drawn to images. Investing in design has never been more essential especially if it’s your job to communicate to prospective customers. Here is the evidence: Visual communication is fast It is possible to recognize a brand in less than a second. People process images 60,000 times faster than text. People form a first impression in

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