Digital Products

Demystify Millennial Marketing. Start Here

According to research conducted by Accenture, millennials (people around 18-32 years old today) spend close to $600 billion in the US alone. This is expected to skyrocket to $1.4 trillion dollars by 2020. With property becoming an impossible dream for many, younger buyers are turning to instant gratification purchases – from cars and travel, to gadget, clothes, experiences and more.

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What is Social Media and How Can it Help Your Business

There really can’t be anyone left in the business world who doesn’t know about the power of Social Media for business. And if you say “Oh that’s not for me…it’s over my head…I’m not tech-savvy….my business doesn’t need it…”, well then go and stand on the timeout step as you must be punished! For the uninitiated, the term ‘Social Media’

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What is SEO and How Can It Help Your Business?

SEO stands for Search Engine Optimisation. It’s a big phrase, with an even bigger meaning. It’s safe to say these days that everyone’s prime source of information is the Internet.  And when searching online, most people use Google – the most popular search engine. And what does everyone want to see when they search in Google? EXACTLY what they’re looking for,

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4 Smart Ways to Drive Traffic to Your Website

Congratulations – you have a website! All your hard work – meetings with designers, developers, and coders – has paid off, and now you have a brand-spanking-new online presence. But now the effort really starts. In order for your website to work for you, you need to give it constant attention. You wouldn’t build an office or a shop, and not maintain it

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Email Newsletter

Keeping your customers up to speed with email newsletters is an excellent way of keeping your business in your customers’ minds. If they have a regular prompt from you they are more likely to buy from you. You can even sweeten the deal by informing them of offers or incentives that are available to them. However there are a number

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Google Hummingbird – Google Vs SEO

The moment search engines came into existence, companies realised the importance of being on page 1 (and as high up as possible) of the results pages of Google. This created an industry of people who employed both ethical and unethical techniques for getting websites ranked. Ever since, Google has been working hard to close loop-holes in its algorithm that allowed

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