Wrap Up Christmas With 12 Merry Marketing Tips

12 Christmas Marketing Tips. Our Essential Holiday Season checklist for your Business. A handy online & offline to do list for End of Year preparations.

What is Social Media and How Can it Help Your Business

What Is Social Media?   Why Is Social Media Important? How Can You Use Social Media For Your Business?   There really can’t be anyone left in the business world who doesn’t know about the power of Social Media for business. And if you say “Oh that’s not for me…it’s over my head…I’m not tech-savvy….my business doesn’t need it…”, well

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What is SEO and How Can It Help Your Business?

What Is SEO? Why Is SEO Important? How Can You Use SEO For Your Business?   SEO stands for Search Engine Optimisation. It’s a big phrase, with an even bigger meaning. It’s safe to say these days that everyone’s prime source of information is the Internet.  And when searching online, most people use Google – the most popular search engine. And

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Search Engine Optimisation Explained

Websites fall into two categories: Those that can be found and those that can’t. If your business needs a website that can be found by potential customers then you need something called SEO (Search Engine Optimisation). But what does this mean and why is it so important? Finally, what does it typically cost to have your website optimised? These are

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18 Reasons Why Visual Marketing Counts

As humans, we are naturally drawn to images. Investing in design has never been more essential especially if it’s your job to communicate to prospective customers. Here is the evidence: Visual communication is fast It is possible to recognize a brand in less than a second. People process images 60,000 times faster than text. People form a first impression in

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4 Smart Ways to Drive Traffic to Your Website

Congratulations – you have a website! All your hard work – meetings with designers, developers, and coders – has paid off, and now you have a brand-spanking-new online presence. But now the effort really starts. In order for your website to work for you, you need to give it constant attention. You wouldn’t build an office or a shop, and not maintain it

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Manage Your Online Reputation

WHO ARE YOU ON THE INTERNET? It’s a strange reality in business that you rarely – if ever – receive feedback from customers in terms of how they really feel about having worked with you or hired you to carry out a project. In most cases, customers who are happy with the services will tell you in person at the

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What a Load of Bloggers

Email Newsletters, E-Zines, Blogging and Tweeting. If you’ve heard of these terms, but you don’t know how relevant they are to your business, or you have never heard of any of them, this short guide will provide a basic explanation. It Started With An Email The very first email was sent in 1971 by a gentleman called Ray Tomlinson. It

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Email Newsletter

Keeping your customers up to speed with email newsletters is an excellent way of keeping your business in your customers’ minds. If they have a regular prompt from you they are more likely to buy from you. You can even sweeten the deal by informing them of offers or incentives that are available to them. However there are a number

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Google Hummingbird – Google Vs SEO

The moment search engines came into existence, companies realised the importance of being on page 1 (and as high up as possible) of the results pages of Google. This created an industry of people who employed both ethical and unethical techniques for getting websites ranked. Ever since, Google has been working hard to close loop-holes in its algorithm that allowed

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