Advertising

8 No-Nonsense B2B Sales Call Tips

Nurture Customer Relationships Read on for some common sense B2B sales tips, whether it’s a field sales visit, or a cold call. Discover why it is essential to be proactive, what kind of questions to ask and why information-gathering matters. Get past those overflowing in boxes and ad-blocks online, reinforce your inbound marketing with a simple sales call, a promotional item

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7 Reasons To Contact Your Customers – Nurture Customer Relationships

Sensible Tips That Nurture Customer Relationships Scan this blog for common sense reasons for contacting customers in person, and ways to use inside sales teams to develop more business.  Pick up easy-to-use scripts and methods for learning more about your customers. We also include a seasonal calendar for getting in touch. It doesn’t have to be a call, especially if

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Demystify Millennial Marketing. Start Here

According to research conducted by Accenture, millennials (people around 18-32 years old today) spend close to $600 billion in the US alone. This is expected to skyrocket to $1.4 trillion dollars by 2020. With property becoming an impossible dream for many, younger buyers are turning to instant gratification purchases – from cars and travel, to gadget, clothes, experiences and more.

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How To Build A Business Brand To Believe In

How to do it in 9 Steps There’s a lot of noise these days about brand-building. Why? It’s the quickest way to that economic holy grail that every business should want – that of possessing an unbeatable monopoly. It can seem like an subjective idea based on perception or, the most precious long-term asset a business can have. So what

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The 7 Rules of Print Advertising

Rule 1: Print Adverts Should MAKE Money Not Cost Money. This is THE most important rule of advertising for new, small & medium sized businesses, but it’s the rule that almost everyone gets wrong. So what does this rule mean? Advertising should always be seen as an investment – not a cost. Yet so many businesses advertise over a period

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Guide to TV Advertising (Advertising Mediums Part 4 of 4)

This is the final article in this series, but it covers a subject which a lot of companies have mistakenly become involved in and lost a lot of money on – TV Advertising. I would personally never recommend that any small to medium sized business considers television as a viable advertising medium. I remember once talking to a client whose

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Guide to Internet Advertising (Advertising Mediums Part 3 of 4)

Internet advertising has become a multi-billion dollar business and a standard element of the marketing mix for large corporations. In fact, their off-line activities have become vehicles to drive consumers onto their websites, where they can deliver a much richer brand experience than can be achieved in print or even through a television advert. So when major companies are investing

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Guide To Print Advertising (Advertising Mediums Part 2 of 4)

Let’s explore the relevance print-based advertising to your business and the issues surrounding this activity. Factor 1 – Type Of Business So what type of business can run print-based advertising? Well actually any business can. From the smallest to the largest; whether in retail, services or anything in between, print is an excellent medium for you. The only consideration that

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Guide to Radio Advertising (Advertising Mediums Part 1 of 4)

Over the years I have worked with many business owners of varying business sizes and in the vast majority of cases they all made (or wanted to make) the same mistake – using the wrong media-type and technique to advertise their business. I had another example of this recently, where a business owner wanted to advertise his business on radio,

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What is PPC and How Can it Help Your Business

Another acronym! The world is full of them – atm, btw, lol… And the realm of Digital Marketing is no different! As well as SEO, CMS, and SERP, another one to know is PPC. And it’s a pretty important one! (Learn more about these acronyms with our digital marketing dictionary, which is available at http://snapwebsite.wpengine.com/websites/digital-dictionary/) PPC stands for Pay Per

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