What is SEO and How Can It Help Your Business?

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SEO stands for Search Engine Optimisation.

It’s a big phrase, with an even bigger meaning.

It’s safe to say these days that everyone’s prime source of information is the Internet.  And when searching online, most people use Google – the most popular search engine. And what does everyone want to see when they search in Google? EXACTLY what they’re looking for, right there within the top 5 results.

It’s simple really – when you’re searching for something, you want to find it, and fast. This is the very concept upon which Google built their mission statement, which is: “…to organize the world’s information and make it universally accessible and useful.” Not really rocket science!

SEO and your business

So, how does this apply to you and your business?

Simply put, when people are looking for you and your product, you want them to find you. Regardless of what search engine they’re using – Google, Bing, Yahoo – your goal is for your business to show up on the search engine results page after they input a particular keyword or phrase. And how do you ensure that a link to your website appears on this page?

You optimise your website so that the search engine can easily analyse, index it and display it.

Search engines are unique in that they provide/drive targeted traffic, i.e. people looking for what YOU offer. So the easier it is for a search engine to find your site and ‘crawl’ it for relevant terms and content, the higher it will rank in a results page, and the more people will see it and hopefully click on it. All of which drives more traffic to YOU.

Here comes the science bit:

It may not be rocket science, but it actually is a science.

A whole industry has grown up around this need for businesses to be ‘seen’, and it feeds the consumer’s desire for the RIGHT RESULT, RIGHT NOW. The practice of SEO involves combining all the technical and creative elements available to you to make sure your site is structured in the best way possible, for the benefit of the search engines AND your customers.

Don’t make the mistake of thinking that if you put in a few interesting images, and some bold or emphasised keywords, that this will be enough to satisfy the search engine beast. Google, Bing, Yahoo and the rest are far more sophisticated than that. For example, Google uses over 200 ranking factors to rate your site and its content, and decide where you should be placed in the results page. So SEO may be a simple concept, but the practice is highly-developed, highly-specialised, and highly-competitive.

#TalkToSnap!

This is where we come in!

Here at Snap, we have in-house experts who are skilled in the art of SEO, and can show your company off to its best advantage. There’s no point spending thousands on a website if it’s not optimised correctly and therefore not going to show up on a results page. Search engines are clever, but they still need help. Your site has to have fresh and unique content, which must supply a demand and be linkable in order to drive traffic. This requires thought, knowledge, and commitment to the long game. It’s unrealistic to expect overnight results as soon as you implement an SEO strategy; it takes a lot of time, planning and consistent attention to achieve the results you want.

So why not leave it to the experts?

If your SEO plan is handled properly, it can result in thousands of visitors and increased traffic to your site. Snap can put in the time and effort it takes to make this happen, from selecting the right terms and phrases (keywords) that generate traffic, to optimising your site so search engines can easily find and crawl it, to building links and promoting your site to its fullest advantage.

Once you take the plunge into proper, targeted and effective SEO, you’ll be taking advantage of the incredible opportunity to drive traffic to your site.

 

So #TalkToSnap today and leave your SEO in the hands of the professionals.

 

 

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