As humans, we are naturally drawn to images. Investing in design has never been more essential especially if it’s your job to communicate to prospective customers.

Here is the evidence:

Visual communication is fast

  • It is possible to recognize a brand in less than a second.
  • People process images 60,000 times faster than text.
  • People form a first impression in a mere 50 milliseconds.
  • In fact 90% of information transmitted to the brain is visual.

Great design bypasses short attention spans

  • People don’t read, they scan. We have too much to absorb, in too little time.
  • We only read about 20% of the text on an average page.
  • Articles with images get 94% more views than those without relevant images.
  • Eye-tracking studies show Internet readers pay more attention to information-carrying images.
  • Colour increases reader’s’ attention spans by 82%.

Visual content aids memory

  • Colour makes an impression that is 39% more memorable.
  • Colour can improve readership by 40%, learning from 55-78%, and comprehension by 73%.
  • Any image is better than none even if in monochrome.
  • People retain 6.5 times more information when it is paired with relevant images.

Visuals are picked up, viewed, shared, & liked more often

  • For starters, coloured visuals increase people’s willingness to read a piece of content by 80%.
  • People are 55% more likely to pick up a full-colour piece of mail first.
  • Advertisements in colour are read up to 42% more often than the same ads in black and white (as shown in study on phone directory ads).
  • Did you know visual content is more than 40 times more likely to get shared on social media than other types of content?
  • Infographics for example, are liked and shared on social media 3 times more than other any other type of content.

Visual Marketing converts viewers to users

  • We’ve all suffered at the hands of slides filled with text. Presentations with visual aids are 43% more persuasive.
  • In fact, people following directions with text and illustrations do 32% better than people following directions without illustrations.
  • Take it further with video. Video on a landing page increased conversions by 86%.

 

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