Marketing

Basic Guide to Google Adwords

Adwords Basics Over the last few years the major internet search engines have evolved beyond basic search engines to provide incredibly sophisticated advertising services. These services are known as Search Engine Marketing (SEM) and they allow any business of any size to promote its products or services to the world. The leader in the search engine market is Google, with

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4 Smart Ways to Drive Traffic to Your Website

Congratulations – you have a website! All your hard work – meetings with designers, developers, and coders – has paid off, and now you have a brand-spanking-new online presence. But now the effort really starts. In order for your website to work for you, you need to give it constant attention. You wouldn’t build an office or a shop, and not maintain it

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When Christmas is Near, Do Not Fear

As an adult consumer, I hate to see anything to do with Christmas in the shops before November. As a business owner, however, I like to be planning for it long before. So, for this article I am going to look at the different elements that you should be thinking about to make the most of the festive season. Promotional

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Attraction Marketing For Small Businesses

A while ago I wrote an article on the difference between attraction marketing and pursuit marketing. A really good example of a company that does attraction marketing to perfection is “Red Bull”. When you watch a Red Bull ad on TV, they don’t push the product down your throat (pardon the pun), but rather tell a witty story that always

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Attraction Marketing Vs. Pursuit Marketing

 I think every business owner would agree that it is far more pleasurable picking up the phone to someone who wants to do business with you than it is to make a phone call to try and convince someone to do business with you. It sounds like Nirvana to have customers ring you and say the magic words “can you help

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Marketing Consultancy Advertorial – Bluff or Brilliant?

The thought of “marketing” sends shivers down the spine of many business owners. Others just think it’s a waste of time, while the rest spend money on activities without ever looking at how much return revenue they generate. The reason for this is very simple – 99% of business owners are specialists in their field, but that field isn’t marketing!

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Using Personalities to Promote Your Business

I like to keep these articles as relevant to small and medium business where possible, so, to some extent, this article deviates from that. However, the area of celebrity endorsements and promotion of companies, products and services is so interesting and has been rocked by so many scandals over the years that I felt it would provide a cautionary note

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