Marketing

Guide to Radio Advertising (Advertising Mediums Part 1 of 4)

Over the years I have worked with many business owners of varying business sizes and in the vast majority of cases they all made (or wanted to make) the same mistake – using the wrong media-type and technique to advertise their business. I had another example of this recently, where a business owner wanted to advertise his business on radio,

Read more

What is PPC and How Can it Help Your Business

Another acronym! The world is full of them – atm, btw, lol… And the realm of Digital Marketing is no different! As well as SEO, CMS, and SERP, another one to know is PPC. And it’s a pretty important one! (Learn more about these acronyms with our digital marketing dictionary, which is available at https://www.snap.ie/websites/digital-dictionary/) PPC stands for Pay Per

Read more

What is Content Marketing and How Can it Help Your Business?

Rather than start with a long-tail definition of Content Marketing and what it involves, let’s look at it from your perspective. You’re a business. You sell goods. Or maybe you provide a service.  You have something to offer and you can fulfill a need. But whatever you’re doing, you need an audience to do it to. You need to get

Read more

What is Social Media and How Can it Help Your Business

There really can’t be anyone left in the business world who doesn’t know about the power of Social Media for business. And if you say “Oh that’s not for me…it’s over my head…I’m not tech-savvy….my business doesn’t need it…”, well then go and stand on the timeout step as you must be punished! For the uninitiated, the term ‘Social Media’

Read more

What is SEO and How Can It Help Your Business?

SEO stands for Search Engine Optimisation. It’s a big phrase, with an even bigger meaning. It’s safe to say these days that everyone’s prime source of information is the Internet.  And when searching online, most people use Google – the most popular search engine. And what does everyone want to see when they search in Google? EXACTLY what they’re looking for,

Read more

Vertical Or Horizontal Marketing?

The majority of marketing carried out across the world is ‘horizontal’ in nature. This means that it tries to address the needs of a broad range of potential customers, whether they are domestic or business. However, some companies often choose a more ‘vertical’ marketing approach. Vertical Marketing is another way of saying ‘industry-specific’ marketing, whereby you pick an industry and

Read more

18 Reasons Why Visual Marketing Counts

As humans, we are naturally drawn to images. Investing in design has never been more essential especially if it’s your job to communicate to prospective customers. Here is the evidence:   Visual communication is fast It is possible to recognize a brand in less than a second. People process images 60,000 times faster than text. People form a first impression

Read more

When Marketing, Think About The Customer – Not Your Ego!

Everybody knows that you market your company, product or service to attract new customers. How come so many people end up creating websites, brochures and ads that just don’t work? It is actually a common error that a lot of people make and it comes from not having an objective and end-goal in mind. Instead, people focus on what’s easy,

Read more

Great Photography For Great Sales

Having professional photography taken is expensive and although photographing your own shop or surroundings is easy, getting great product photography results is difficult. From lighting to positioning to equipment and settings, it all takes a lot of time to get the perfect shot and hence the cost. Although I cannot overstate the importance of quality photography for successful sales, in

Read more

The Power Of The Free Trial!

We have all been in a supermarket or shopping centre and been offered a taster of food by someone promoting a new product. This is known as a free trial, and it is most commonly linked to consumer products like food, face creams, toothpastes, etc., and computer software. In essence, anything that needs to be experienced through touch or taste or

Read more