Marketing

Demystify Millennial Marketing. Start Here

According to research conducted by Accenture, millennials (people around 18-32 years old today) spend close to $600 billion in the US alone. This is expected to skyrocket to $1.4 trillion dollars by 2020. With property becoming an impossible dream for many, younger buyers are turning to instant gratification purchases – from cars and travel, to gadget, clothes, experiences and more.

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Snap Partners Retail Excellence and Exhibits at Retail Retreat May 10th

Snap are also exhibiting at the Retail Retreat & Conference, May 10th Dublin. Snap is proud to announce our new strategic partnership with Retail Excellence Ireland as Bronze Partners this May 2017. Why Snap is a Retail Excellence Ireland Bronze Strategic Partner We look forward to supporting and engaging with over 1,650 companies across every sector in the Irish Retail

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How To Build A Business Brand To Believe In

How to do it in 9 Steps There’s a lot of noise these days about brand-building. Why? It’s the quickest way to that economic holy grail that every business should want – that of possessing an unbeatable monopoly. It can seem like an subjective idea based on perception or, the most precious long-term asset a business can have. So what

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7 Print Finish Terms Every SME Owner & Marketer Needs To Know

Your Snappy Guide to Print Finishes Starts Here Get the best look, feel and results from your print jobs. Understand what different print finishes mean, and how they can be used, and what’s involved in print finishing.   A Snapshot of Print History Ever since Johannes Gutenberg released the first Printing Press 1.0. technology has changed our ability to reproduce

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Snap Sponsors Bizexpo.ie at Citywest Convention Centre, Dublin

This free event boasts more than 1000 attendees expected, 150 exhibitors and more than a dozen sponsors ready to help small businesses build their businesses way in 2017. Snap is proud to bring this helpful event for Irish Small Business as topline sponsors. We welcome you to head down this April 26th at the Citywest Convention Centre in Dublin. Snap

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Snap Giveaways At The All Ireland Business Summit Croke Park

Imagine spending a day networking with Ireland’s finest businesses. Rub shoulders with potential clients & customers, partners and peers. Hear from some of the top business leaders and some of the most engaging motivational speakers. Learn to grow your business in Ireland. Head to the All-Ireland Business Summit at Croke Park’s  Hogan suite April 6th 2017. The Event boasts a host of networking

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Guide to TV Advertising (Advertising Mediums Part 4 of 4)

This is the final article in this series, but it covers a subject which a lot of companies have mistakenly become involved in and lost a lot of money on – TV Advertising. I would personally never recommend that any small to medium sized business considers television as a viable advertising medium. I remember once talking to a client whose

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Guide to Internet Advertising (Advertising Mediums Part 3 of 4)

Internet advertising has become a multi-billion dollar business and a standard element of the marketing mix for large corporations. In fact, their off-line activities have become vehicles to drive consumers onto their websites, where they can deliver a much richer brand experience than can be achieved in print or even through a television advert. So when major companies are investing

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Guide To Print Advertising (Advertising Mediums Part 2 of 4)

Let’s explore the relevance print-based advertising to your business and the issues surrounding this activity. Factor 1 – Type Of Business So what type of business can run print-based advertising? Well actually any business can. From the smallest to the largest; whether in retail, services or anything in between, print is an excellent medium for you. The only consideration that

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What’s In A Colour?

Colours play a huge role in the business world and we regularly speak with people who are setting up new businesses, products or services and need to have logos and literature created. During the briefing process we will discuss colours and often what I see is an instinctive colour selection that quite accurately matches the client’s need. Sometimes that doesn’t happen

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