Marketing

7 Print Finish Terms Every SME Owner & Marketer Needs To Know

Your Snappy Guide to Print Finishes Starts Here Get the best look, feel and results from your print jobs. Understand what different print finishes mean, and how they can be used, and what’s involved in print finishing.   A Snapshot of Print History Ever since Johannes Gutenberg released the first Printing Press 1.0. technology has changed our ability to reproduce

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Snap Sponsors Bizexpo.ie at Citywest Convention Centre, Dublin

This free event boasts more than 1000 attendees expected, 150 exhibitors and more than a dozen sponsors ready to help small businesses build their businesses way in 2017. Snap is proud to bring this helpful event for Irish Small Business as topline sponsors. We welcome you to head down this April 26th at the Citywest Convention Centre in Dublin. Snap

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Snap Giveaways At The All Ireland Business Summit Croke Park

Imagine spending a day networking with Ireland’s finest businesses. Rub shoulders with potential clients & customers, partners and peers. Hear from some of the top business leaders and some of the most engaging motivational speakers. Learn to grow your business in Ireland. Head to the All-Ireland Business Summit at Croke Park’s  Hogan suite April 6th 2017. The Event boasts a host of networking

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Guide to TV Advertising (Advertising Mediums Part 4 of 4)

This is the final article in this series, but it covers a subject which a lot of companies have mistakenly become involved in and lost a lot of money on – TV Advertising. I would personally never recommend that any small to medium sized business considers television as a viable advertising medium. I remember once talking to a client whose

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Guide to Internet Advertising (Advertising Mediums Part 3 of 4)

Internet advertising has become a multi-billion dollar business and a standard element of the marketing mix for large corporations. In fact, their off-line activities have become vehicles to drive consumers onto their websites, where they can deliver a much richer brand experience than can be achieved in print or even through a television advert. So when major companies are investing

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Guide to Radio Advertising (Advertising Mediums Part 1 of 4)

Over the years I have worked with many business owners of varying business sizes and in the vast majority of cases they all made (or wanted to make) the same mistake – using the wrong media-type and technique to advertise their business. I had another example of this recently, where a business owner wanted to advertise his business on radio,

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What is PPC and How Can it Help Your Business

Another acronym! The world is full of them – atm, btw, lol… And the realm of Digital Marketing is no different! As well as SEO, CMS, and SERP, another one to know is PPC. And it’s a pretty important one! Learn more about these acronyms with our digital marketing dictionary. PPC stands for Pay Per Click. Simply put, it’s a

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What is Content Marketing and How Can it Help Your Business?

Rather than start with a long-tail definition of Content Marketing and what it involves, let’s look at it from your perspective. You’re a business. You sell goods. Or maybe you provide a service.  You have something to offer and you can fulfill a need. But whatever you’re doing, you need an audience to do it to. You need to get

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What is Social Media and How Can it Help Your Business

There really can’t be anyone left in the business world who doesn’t know about the power of Social Media for business. And if you say “Oh that’s not for me…it’s over my head…I’m not tech-savvy….my business doesn’t need it…”, well then go and stand on the timeout step as you must be punished! For the uninitiated, the term ‘Social Media’

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What is SEO and How Can It Help Your Business?

SEO stands for Search Engine Optimisation. It’s a big phrase, with an even bigger meaning. It’s safe to say these days that everyone’s prime source of information is the Internet.  And when searching online, most people use Google – the most popular search engine. And what does everyone want to see when they search in Google? EXACTLY what they’re looking for,

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