Demystifying Millennial Marketing Starts Here

Demystifying Millennial Marketing Starts Here According to research conducted by Accenture, millennials (people around 18-32 years old today) spend close to $600 billion in the US alone. This is expected to skyrocket to $1.4 trillion dollars by 2020. With property becoming an impossible dream for many, younger buyers are turning to instant gratification purchases – from cars and travel, to

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Don’t Print That Flyer Without This: Combine The Power of Print & Digital 3 Ways

Don’t Print That Flyer Without These Tips Combine the Power of Print and Digital 3 ways Whether it’s a company event, new product launch or sales promotion, you’ll have to get the word out with a campaign. The challenge is to ensure every communication method you use works coherently together, whether its emails, posters, tweets or printed flyers. Grab these tips.

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What is PPC and How Can it Help Your Business

What Is PPC? Why Is PPC Important? How Can You Use PPC For Your Business? Another acronym! The world is full of them – atm, btw, lol… And the realm of Digital Marketing is no different! As well as SEO, CMS, and SERP, another one to know is PPC. And it’s a pretty important one! (Learn more about these acronyms with our

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What is Content Marketing and How Can it Help Your Business?

What Is Content Marketing?   Why Is Content Marketing Important? How Can You Use Content Marketing For Your Business?   Rather than start with a long-tail definition of Content Marketing and what it involves, let’s look at it from your perspective. You’re a business. You sell goods. Or maybe you provide a service.  You have something to offer and you

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What is Social Media and How Can it Help Your Business

What Is Social Media?   Why Is Social Media Important? How Can You Use Social Media For Your Business?   There really can’t be anyone left in the business world who doesn’t know about the power of Social Media for business. And if you say “Oh that’s not for me…it’s over my head…I’m not tech-savvy….my business doesn’t need it…”, well

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What is SEO and How Can It Help Your Business?

What Is SEO? Why Is SEO Important? How Can You Use SEO For Your Business?   SEO stands for Search Engine Optimisation. It’s a big phrase, with an even bigger meaning. It’s safe to say these days that everyone’s prime source of information is the Internet.  And when searching online, most people use Google – the most popular search engine. And

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Basic Guide to Google Adwords

Adwords Basics Over the last few years the major internet search engines have evolved beyond basic search engines to provide incredibly sophisticated advertising services. These services are known as Search Engine Marketing (SEM) and they allow any business of any size to promote its products or services to the world. The leader in the search engine market is Google, with

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4 Smart Ways to Drive Traffic to Your Website

Congratulations – you have a website! All your hard work – meetings with designers, developers, and coders – has paid off, and now you have a brand-spanking-new online presence. But now the effort really starts. In order for your website to work for you, you need to give it constant attention. You wouldn’t build an office or a shop, and not maintain it

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