Demystify Millennial Marketing. Start Here

Demystify Millennial Marketing. Start Here According to research conducted by Accenture, millennials (people around 18-32 years old today) spend close to $600 billion in the US alone. This is expected to skyrocket to $1.4 trillion dollars by 2020. With property becoming an impossible dream for many, younger buyers are turning to instant gratification purchases – from cars and travel, to

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Don’t Print That Flyer Without This: Combine The Power of Print & Digital 3 Ways

Don’t Print That Flyer Without These Tips Combine the Power of Print and Digital 3 ways Whether it’s a company event, new product launch or sales promotion, you’ll have to get the word out with a campaign. The challenge is to ensure every communication method you use works coherently together, whether its emails, posters, tweets or printed flyers. Grab these tips.

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Spring into Action. Creative Promotional Tips And Marketing Ideas For Easter

7 Creative Promotional Tips And Marketing Ideas For Easter Spring into Action, Breath New life Into Your Business Need an excuse to breathing new life into your customer list? Is it time to reignite some lapsed client relationships and promote something new? Look no further than Easter. Time to take a hint from Mother Nature as she breathes new life into

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What’s In A Colour?

Colours play a huge role in the business world and we regularly speak with people who are setting up new businesses, products or services and need to have logos and literature created. During the briefing process we will discuss colours and often what I see is an instinctive colour selection that quite accurately matches the client’s need. Sometimes that doesn’t happen

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What is Content Marketing and How Can it Help Your Business?

What Is Content Marketing?   Why Is Content Marketing Important? How Can You Use Content Marketing For Your Business?   Rather than start with a long-tail definition of Content Marketing and what it involves, let’s look at it from your perspective. You’re a business. You sell goods. Or maybe you provide a service.  You have something to offer and you

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Vertical Or Horizontal Marketing?

The majority of marketing carried out across the world is ‘horizontal’ in nature. This means that it tries to address the needs of a broad range of potential customers, whether they are domestic or business. However, some companies often choose a more ‘vertical’ marketing approach. Vertical Marketing is another way of saying ‘industry-specific’ marketing, whereby you pick an industry and

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When Marketing, Think About The Customer – Not Your Ego!

Everybody knows that you market your company, product or service to attract new customers. How come so many people end up creating websites, brochures and ads that just don’t work? It is actually a common error that a lot of people make and it comes from not having an objective and end-goal in mind. Instead, people focus on what’s easy,

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Great Photography For Great Sales

Having professional photography taken is expensive and although photographing your own shop or surroundings is easy, getting great product photography results is difficult. From lighting to positioning to equipment and settings, it all takes a lot of time to get the perfect shot and hence the cost. Although I cannot overstate the importance of quality photography for successful sales, in

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The Power Of The Free Trial!

We have all been in a supermarket or shopping centre and been offered a taster of food by someone promoting a new product. This is known as a free trial, and it is most commonly linked to consumer products like food, face creams, toothpastes, etc., and computer software. In essence, anything that needs to be experienced through touch or taste or

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When Christmas is Near, Do Not Fear

As an adult consumer, I hate to see anything to do with Christmas in the shops before November. As a business owner, however, I like to be planning for it long before. So, for this article I am going to look at the different elements that you should be thinking about to make the most of the festive season. Promotional

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