How To Avoid Direct Mail Mistakes – 6 ways

How To Avoid Direct Mail Mistakes – 6 ways You may have seen research we wrote about recently that showed direct print advertising is more effective than online. And even heard that personalised direct mail is 15 times more effective than mass mailing. But direct mail personalised by names or other characteristics can only help if you’re doing everything else the right way

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How NOT To Choose Your Business Name (& How To Get It Right)

How NOT To Choose Your Business Name (& How To Get It Right) When it comes to business, ‘a rose by any other name’ won’t necessarily smell as sweet. Names matter. A business name at the heart of that business, your brand, and your culture. Now more than ever its part of your SEO Strategy and digital marketing strategy too

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When Print Advertising Cuts Through Online Clutter

When Print Advertising Cuts Through Online Clutter Recent research shows print advertising is more effective than online, contrary to conceived wisdom IN&M Research in 2016 shows the Power of Print advertising still matters in our cluttered world wide web In this digital era, print advertising is actually quite efficient. Here are the facts 25% of all sales delivered by media is

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8 No-Nonsense B2B Sales Call Tips

8 No-Nonsense B2B Sales Call Tips Nurture Customer Relationships Read on for some common sense B2B sales tips, whether it’s a field sales visit, or a cold call. Discover why it is essential to be proactive, what kind of questions to ask and why information-gathering matters. Get past those overflowing in boxes and ad-blocks online, reinforce your inbound marketing with a

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7 Reasons To Contact Your Customers – Nurture Customer Relationships

7 Reasons to Contact Your Customers Sensible Tips That Nurture Customer Relationships Scan this blog for common sense reasons for contacting customers in person, and ways to use inside sales teams to develop more business.  Pick up easy-to-use scripts and methods for learning more about your customers. We also include a seasonal calendar for getting in touch. It doesn’t have

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Snap Gets One And Gives One At The 2017 Irish Franchise Awards

Snap Ireland Gets One and Gives One, at the last Irish Franchise Awards Winner of Best Franchise Marketing, and a Certificate of Excellence for Snap Dun Laoghaire.   Snap celebrated franchising success on May 19th at the Radisson Blu St.Helens during the 2017 Irish Franchise Awards held in association with AIB. We came home as winners of Best Franchise Marketing Campaign

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Demystifying Millennial Marketing Starts Here

Demystifying Millennial Marketing Starts Here According to research conducted by Accenture, millennials (people around 18-32 years old today) spend close to $600 billion in the US alone. This is expected to skyrocket to $1.4 trillion dollars by 2020. With property becoming an impossible dream for many, younger buyers are turning to instant gratification purchases – from cars and travel, to

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Don’t Print That Flyer Without This: Combine The Power of Print & Digital 3 Ways

Don’t Print That Flyer Without These Tips Combine the Power of Print and Digital 3 ways Whether it’s a company event, new product launch or sales promotion, you’ll have to get the word out with a campaign. The challenge is to ensure every communication method you use works coherently together, whether its emails, posters, tweets or printed flyers. Grab these tips.

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Snap Partners Retail Excellence and Exhibits at Retail Retreat May 10th

Snap Ireland Are Strategic Partners With Retail Excellence Snap are also exhibiting at the Retail Retreat & Conference, May 10th Dublin. Snap is proud to announce our new strategic partnership with Retail Excellence Ireland as Bronze Partners this May 2017. Why Snap is a Retail Excellence Ireland Bronze Strategic Partner We look forward to supporting and engaging with over 1,650

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How To Build A Business Brand To Believe In

Build A Small Business Brand You Can Believe In How to do it in 9 Steps There’s a lot of noise these days about brand-building. Why? It’s the quickest way to that economic holy grail that every business should want – that of possessing an unbeatable monopoly. It can seem like an subjective idea based on perception or, the most

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