What Is brand Identity?

A brand is a coded message that is shorthand for your prospective customer’s brain. It tells that customer what to expect from your product. By creating a product or service that performs consistently and overlaying it with a consistent look, feel and personality, we create an expectation on the part of your prospective customer, whenever they encounter your brand.

Over time, the best brands marry performance with winning emotional outtakes from their communications to create a powerful emotional connection with their customer base that is highly resistant to change. The importance of getting your brand identity right from the beginning is hard to overstate. 

The role of Brand Identity in winning business

Successful brands have it made. Their reputation goes before them, generating users who generate profits that can be reinvested in achieving a high degree of brand awareness through high-profile advertising campaigns.

But your new business starting out has a mountain to climb - because it doesn’t even have awareness, much less customers. A good brand identity is a crampon that will help them up that mountain – a device that will give the prospective customer a quick insight into what your brand delivers and the style in which it delivers it, ideally predisposing them to engage with the company or brand. That’s asking quite a lot of a logo and identity, so you’d better make sure you get it right.

It’s critical that your brand identity communicates the right message about who you are, what you do and what you stand for.

To achieve the best exposure for your business and get your name known for what you do, your brand identity must be consistent through all of your materials – from stationery, printed marketing materials and online solutions right through to your signage, uniforms and even company vehicles.

Our Brand Identity briefing process explores the key information about your business. Click here to book a time to speak with us today.