QR Codes

A QR code is a "Quick Response" mechanism similar to a bar code like image that is personalised for individual businesses and mediums to suit particular marketing and advertising campaigns. QR codes have been a standard technology in the marketing industry in Japan since the mid 90s and are becoming more prevalent all over the world for various marketing campaigns.

Where are they used and how are they measured?

At Snap, we have the technology to both create and measure QR code campaigns using an advanced reporting and tracking platform that allows users to monitor real time trends of ongoing campaigns measuring volume, particular media usage and geographic location detail.

QR codes can be used in nearly every advertising medium, from brochures to billboards, print to television. QR codes are an immediately usable technology that Snap can create and manage for you.

How do I read a QR code?

All you have to do is scan it with your mobile phone, using free QR code scanner software. This is either pre-installed on your phone or easily downloadable for free. The phone's browser is then directed to the encoded content.

QR Code Process

Reading a QR code could not be simpler. Simply click on the following link for instructions on how to download a QR code reader.

Link to QR Code Reader Page

Advantages

- QR codes can be individualised and segmented. QR codes give you the ability to link off line interactions with a brand, creating a measurable connection. A typical example of how this would work would be placing a QR code on a print advert. The user would take a picture of the ad with a mobile phone and automatically connect to a mobile website. The usage by customers can be immediately measured and this information allows content and spend to be modified as required.

- Customers can automatically be directed to a mobile website, which saves time and avoids the frustration of having to type the URL into their browser.

- QR codes give customers access to real time information.

- QR codes increase efficiency and reduce waste.

- QR codes offer endless marketing opportunities and with the technology of mobile phones constantly expanding, QR codes are the perfect solution to quickly and efficiently bring mobile phone users onto the mobile web.

To view some case studies, simply click here

To find out more about how Snap can help you to get the most out of QR codes, contact your local centre today!