Email Marketing

As a form of marketing, email campaigns have become increasingly popular in recent years. Why? Because they work. They allow you to directly target a particular section of your client base, test customer response rates and give you the ability to track the effectiveness of your campaign by seeing how many people opened the email, who clicked on the links within the email and thus, how well it worked. This means that email marketing campaigns are one of the most measurable marketing tools you can have in your arsenal.

View some of our portfolio below - Click on images to view emails:

At Snap, our experienced Graphic Designers will work with you to create a fully managed email marketing campaign from start to finish, which is effective for your business. We will show you how to design your email marketing material so that you get the maximum response. So, call in and book a consultation today. Click here for locations.

Here are our top ten tips for an effective email marketing campaign:

Avoid the Spam Filters - avoid using words such as 'Free', '€€€', 'Save', 'Discount', etc., in both the subject line and the content of your email.
Maximising Click-Thru Rates to your site/further information - the majority of Internet users respond better to a plain, bold text link - such as this - as opposed to a banner or button. So, if you're going to include links in your emails, make sure the are bold, blue and underlined. This will mean that more subscribers click through, meaning more conversions/sales for you.
The Power of Personalisation - If you were standing in a crowded street, which of these would get your attention: "Hi, YOU!", or "Hi Your Name". In fact, by simply starting your email with "Hi [subscriber_name]" instead of "Hi there", you can increase both your reading and click-thru rates by up to 65%. Get the name wrong and you're going nowhere!
One-Click Unsubscribe - If you want to grow your mailing list, then there's one thing that you absolutely must have: a quick way to unsubscribe. The unsubscribe link should take the recipient directly to a page where they are then removed - courteously - from your mailing list.
Tuesday / Wednesday - Increased Response - Studies conducted by online research analysts have shown that the best days to perform a mail-out to your list are Tuesday and Wednesday, as this is when people are more receptive to communication. The best results are by sending out emails at around 2-3pm on a Wednesday.
Consistency is the Key - If you're running a newsletter or frequent email publication, make sure you keep the look and feel consistent from issue to issue.
The Half-a-Second Subject Line - When your email arrives in your subscriber's inbox, you generally have a about half a second to catch their attention with the subject line of your email. After this, they will either delete your email or ignore it. In your subject line, try and specify a benefit that the subscriber can expect by reading your email. For example, instead of using 'OurSite Newsletter Issue #1, use 'OurSite Newsletter: 10 Tips for Financial Freedom'.
Link-Click Testing - When creating marketing emails, try using different text for both content and links. Also try re-positioning images such as logos and buttons. After sending about 3 different emails, compare the click-thru stats and see which one worked best.
Always Sign on the Dotted Line - Always include a signature at the bottom of your emails, as it's one of the easiest ways to attract more traffic to your website. This signature should include your personal details, your company details, and an unsubscribe link. You can use your signature to link back to your website, and even to other products.
Make it short - Just like any web content, people reading your email scan the content to see if anything interests them. Remember, web readers are always in a hurry so keep it short, to the point and ensure it is relevant.