Content Marketing

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Google loves content, always has. In their eyes it makes you more trustworthy and if Google trusts you that results in better ranking in search results pages. How do you get Google to love you? Update your website with fresh and unique content on a regular basis. That means creating content in various forms:

• Testimonials
• Blog posts
• Update Your Portfolio
• Articles
• Case Studies
• Company News
• Industry News

All this content makes you more interesting and your website more engaging to visitors, but more importantly Google will love you for it. The problem is that many people either don’t have the time or the writing skills to create interesting and engaging content.

 

Our Content Marketing Offering

 

 


The area of delivering fresh and unique content is called Content Marketing and based on its importance for businesses large and small Snap has developed a complete content marketing and article writing service.

  • We’ll meet with you to understand your needs and then we’ll get to know your business so we can start researching content ideas.
  • Our copywriters have written about virtually every topic from insurance and finance to bio-technology and electronics. There isn’t a subject we can’t write about.
  • Our copywriters understand SEO, so we can write in a search engine-friendly way.
  • We can create one-off articles and content or create a content plan for regular and scheduled content and articles.
  • We’ll share all data and analysis with you so you can see how your content is doing.
  • In many instances we can manage the addition of the content to your website too.

If you would like to investigate or kick-off a content marketing campaign, call us on 1850 812 002 or fill in our Quote Form to talk to one of our digital marketing experts now.

 

Our Recent Work
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    U Store It

    Client Brief: As Ireland’s leading self storage company, UStoreIt wanted to raise their profile across Ireland. They understood that Digital Marketing was the way to go and wanted to work with a partner that could help them achieve their goals.

    Snap Solution: We began a complete digital marketing program covering Adwords search and display ads, content creation/article writing, SEO, promotional videos, social media management and a number of other minor activities. This has been running since mid 2013.

     

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    Tiles online

    Client Brief: The client wanted to significantly increase their online ad spend through Google Adwords. They had implemented their own campaign but felt that it could be improved further and asked Snap to review and implement changes and then train them on how to manage the account moving forward.

    Snap Solution: Snap implemented a full review of all campaigns in the account, covering core settings, keywords, ad text and conversion goal settings. We then ran the campaigns for two weeks to further optimise the account and finally ran a hand-over training meeting.

     

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    RVF

    Client Brief: To go hand-in-hand with their new website RVF requested Snap to create an Adwords campaign and to manage the campaign for them while they focus on running their steel fabrication business.

    Snap Solution: We created an account with multiple campaigns to focus on different aspects of their business. Having created and launched the campaigns we now manage them providing monthly reports on the account’s performance.

     

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    Generali International

    Client Brief: Generali International is a leading provider of financial and investments products. They wanted to launch a blog to provide useful information to expats around the world of varied subjects related not only to finance and investments, but also on lifestyle, technology and events to name a few.

    Snap Solution: We initially created a blog, built on a responsive design that complemented their corporate theme. We then worked with their marketing team and on our own initiative to edit & optimise articles provided to us and to create articles from scratch. We also manage the promotion of the articles through Generali International’s social media sites.

     

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    Cabana Cafe

    Client Brief: Cabana Cafe is surrounded by businesses large and small and so wanted to increase their presence to those customers for lunch and catering services.

    Snap Solution: Having delivered a new responsive website for them we also created a Facebook business account and began promoting their offerings and running competitions to gain awareness.

     

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