The Irish Blood Transfusion Service was keen to increase the number of businesses in the Dublin area participating in donating blood. They had an existing database which they wanted to target with a marketing campaign to try and get more donors from these businesses.

Snap Leeson Street created a marketing piece which incorporated many of Snap’s services.

The piece was designed by Snap, incorporating the ‘IBTS’ colours with red on the outside, the colours of all the blood groups and inserting a Ceadunas No.

The mailer was then personalised to the Irish Blood Transfusion Service’s database.

Snap also inserted a promotional product to add a bit of magic to the direct mail piece. This was held in with a super glue dot.

Finally, the mailer was scored & hand folded and closed with three clear tabs, and then all counted and prepared for An Post.

Take a look at the pictures below to see how the piece came together - the silver foil magically expands to become a wand.