Case Study 1: Ralph Lauren
Ever see the perfect outfit in a store window on your way home late at night? The store is closed and you do not
know when you will be back in the area again. Fortunately Ralph Lauren have found a way around this. Customers can now satisfy their purchasing need immediately thanks to their new interactive window display in their Manhattan store.One may browse and purchase any of the store items 24/7 simply by standing on the sidewalk near the store.
All you need to do is download a QR code to your phone.
Once you have the code and are in the vicinity of the store you can use it to scan any of the QR codes you desire, beginning with the ones on the RL Rugby store touchscreen. Your phone will then be directed to the exact item on the website and this enables you to immediately purchase the item. This helps individuals browse and buy items when the store is closed or when they can't or don't want to physically enter it. QR codes will be implemented in stores, mailers and print ads also.
It claims to be one of the first luxury retailers in the United States to launch a mobile commerce site and incorporate Quick Response codes in advertisements.
"Polo Ralph Lauren has been at the forefront of incorporating technology into our business and we are constantly challenging ourselves to find new ways to present the world of Ralph Lauren to our consumer," said David Lauren, senior vice president of advertising, marketing and corporate communications for Polo Ralph Lauren, New York.
Case Study 2: Fox Searchlight Pictures
Fox Searchlight Pictures used QR codes in its poster campaign prior to the release of 'Notorious', a biopic of Brooklyn born rapper B.I.G. Two train stations in New York, 125th and Lexington in Harlem and Union Station, have been covered with over a hundred posters between them. Each poster has a QR code resolving to the Fox Searchlight YouTube page where users can watch the trailer.Case Study 3: Paris Tourist Map
At some time or another, almost every tourist in Paris will have used the free map published by Europe's largest department store Galeries Lafayette which is widely available at airports, hotels and tourist offices. For the latest edition, mobile marketing QR Codes have been included, resolving to mobile specific websites they have designed for Cineaqua and the Center of National Monuments.
Case Study 4: International Natural and Organic Cosmetics Association
The International Natural and Organic Cosmetics Association based in Brussels has initiated a complete revamping of its website in order to provide better highlights on certified products, including complete information on their natural ingredients but also about the companies who produce them, their values, environmental standards and fair trade practices.
In addition to this website redesign, NaTrue is introducing 'quick response' (QR) codes on certified cosmetic products. The system allows consumers access to detailed product information in the shops. By taking a photo of the code, their phone will automatically lead them to the product specific weblink.
"When the three star labelling system only gave approximate information about the origin of the product's ingredients, the latest technologies help to introduce more transparency and to position the NaTrue label as precursor in the natural and organic cosmetics sector," explains the association in a release.
In addition to this website redesign, NaTrue is introducing 'quick response' (QR) codes on certified cosmetic products. The system allows consumers access to detailed product information in the shops. By taking a photo of the code, their phone will automatically lead them to the product specific weblink.
"When the three star labelling system only gave approximate information about the origin of the product's ingredients, the latest technologies help to introduce more transparency and to position the NaTrue label as precursor in the natural and organic cosmetics sector," explains the association in a release.
Case Study 4: Farin Piu
These are legume and cereal flours that can by used as a base for many recipes, from starters to desserts. Within their market, product innovation is hard to achieve so they decided to focus on providing added value through other media, so that's where QR Codes came in. The products have been endorsed by Chef Fabrizio Mantovani, a popular Chef from the Italian version of "Ready Steady Cook" or "La Prova del Cuoco" and he has created 12 original recipes for the products. They wanted the recipes to be made available to consumers at the very moment they pick the products off the supermarket shelf, so they put a QR code directly on the package. This code resolves to a mobile site (which is embedded in a specially designed microsite) which allows all the recipes and can be used as a shopping list for all the ingredients one needs for a certain recipe. Consumers can also access the microsite (which is dedicated to the products) directly from the mobile site.