How did Snap help Graham O'Sullivan sell almost 500 breakfasts through a text message?

While a great deal of attention is given to online marketing these days, traditional marketing can still be an important part of generating new business. Even publicising your website offline can be effective if done correctly.

Research in Ireland and abroad proves that personalisation in marketing increases response rates. With one marketing document, you can easily create a corresponding data file that specifies personalised elements relevant to each of your individual recipients...